“Hands On” Trade Show Exhibits Lure Attendees

“Hands On” Trade Show Exhibits Lure Attendees

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.
Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales from experiencing first hand a dynamic new product.
When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” trade show displays showcased new product trials on the trade show floor:
Canon — Canon’s goal was to get attendees’ hands on its products. They had three hands-on display islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased printers, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with camera booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.
Dolby — A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game enthusiasts to come try their new products.
Garmin — Several interactive demonstration stations helped Garmin get its portable navigation systems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the products.
Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobile office products to its latest Bluetooth-capable phones—to create individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-screen computer kiosk booths, where trade show attendees could learn more about key product features.
Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.

The Microsoft Xbox 360 Console: Powerful Gaming in a Box

The Microsoft Xbox 360 Console: Powerful Gaming in a Box

Gone are the days of drab, underpowered gaming consoles with limited features. The Microsoft Xbox 360 is here! It doesn’t matter if you are a serious gamer or a mere hobbyist, the Xbox 360 that Microsoft launched in November 2005 is suitable for all players. It claims to have taken into consideration all the facets of ultimate gaming experience with this much-improved version of the original Microsoft Xbox that came out in November 2001.

Check your budget. Depending on what you can afford, you may start with the very basic core system composed of the light console, the wired controller and the composite AV cable; and when your budget allows you to purchase other peripherals one by one for the enhancement of your total gaming experience, maybe you’d want to change your wired controller with the wireless model, or maybe you’d want to add in the Xbox Live headset for amplification of sound effects to a mind-boggling level far above what your normal TV speakers could provide.

On the other hand, if you are one of those to whom “money is no object,” you may just go ahead and buy the entire Microsoft Xbox 360 system, where everything is all in (i.e., the console with premium chrome finish, a wireless controller, the Xbox Live headset, component hard drive-AV cable, the Ethernet cable that allows you to connect with the other players, and the hard drive that contains an array of original Xbox games and allows you to download even more games. Since the Xbox 360 allows up to four wireless controllers operating on one console, it lets you play with three other players simultaneously for that added fun and challenge in live competition.

The Microsoft Xbox 360 gives you total digital entertainment. You may amplify and enhance your music and movies to a soothingly soft or to a ripping loud volume. Connect to the Internet and instantly stream your music, digital home movies, photographs and graphics or any other files stored in your hard disk, memory and other digital media that are Microsoft Windows XP-based PC that you want to share with others.

When attached to your TV, the Microsoft Xbox 360 takes advantage of the high-definition TV resolution in its full color and size that makes the game movie-like. Its anti-aliasing capability renders the animation flawlessly smooth and non-jerky, and the characters seem as though they are jumping out of the wide screen! When you are connected to the Internet via the Ethernet card, you have the Xbox Live headset, a facility that allows you to voice-chat with other players, thus combining active gaming with socialization.

There are games that are rated “must-have” because they are simply sensational with the Microsoft Xbox 360. These include “Dead or Alive 4,” “Call of Duty 2” for the best WWII shooter, “King Kong” for great effects and “Need for Speed Most Wanted” for racing fans. For some odd reasons, some games that run with excellent audio and video effects using the first version of Xbox don’t run as well in the Xbox 360; these include “Madden NFL 06,” “NBA Live 06.” This must be given immediate attention by the Microsoft people because it is a source of great disappointment for hardcore gamers and, in some cases, could be a deal-breaker.

Pressure is on for movie makers and game programmers/manufacturers to properly and visibly indicate the appropriate rating of their products on the packaging to provide guidance for buyers. In this regard, it is an added attraction to parents that the Microsoft Xbox 360 has settings that allow them to control how it is used by their children. The box has Family Settings which enable parents to shield their children from unsavory or unwholesome contacts. Family Settings perform two functions on the Xbox 360 console-to allow or restrict access to offline games and/or DVD movies, and access to online contact and content via the Xbox Live environment.

ESRB is the regulating body that takes care of rating the propriety or impropriety of a game or movie based on age. ESRB’s restrictions on games are EC (early childhood) for children below 6 years old, containing no inappropriate materials at all; E (everyone) for children younger than 13, and these have minimal violence and comic mischief but are substantial for character building. Some Xbox 360 games with an E rating include Ridge Racer 6 and NBA 2K6.

The rest of the ESRB ratings are: T (teen), which may also contain minimal violence, mild-to-strong language and/or suggestive themes; M (mature 17+) containing mature sexual themes or more intense violence and language; AO (adults only, for players aged 18+), which may include more graphic sexual themes and/or violence; and RP (rating pending) for games that have not been officially released yet.

With the safeguard placed by the Family Settings of the Microsoft Xbox 360 console, the parent feels safe buying the system for their kids. So, whatever the gaming preference of the child – or the parent! — Microsoft Xbox 360 promises to satisfy them.

Creating a Wireless Desktop

Creating a Wireless Desktop

We live in an age of technology and as such we are always looking for ways to make life easier or ways to make things look better. In the home or office (or even the home office) making things look better involves getting rid of clutter. This is where the wireless desktop comes into play. No wires means less clutter and because when using Bluetooth wireless devices line of sight is not needed, you can use your desk space to its optimum with no worries.

There is more to the wireless desktop than you might think as well. You will all be aware that you can get a wireless keyboard and mouse. But wireless technology and Bluetooth in particular stretches much further than that. Your mobile phone if a recent one will probably have Bluetooth technology built into it. This means that you can easily connect it to your PC. Companies such as Logitech offer software that really gets your mobile phone and your PC working together. Synchronization is just one aspect of this, but how about being able to type an SMS text message on your keyboard and send it without having to touch your phone. This is all possible with the power of Bluetooth. Communication with your mobile phone is not the only method of contact with Bluetooth. You can also get Bluetooth headsets that work with Microsoft Messenger so you can add an easy chat functionality to your desktop. As new products come on the market Bluetooth becomes more and more popular. Peripheral devices such as Printers and Scanners can now be found.

The Wireless Keyboard and Mouse

This is the first device that you will probably buy for your wireless desktop. This is the basic starting point and probably the most effective. The keyboard and mouse wires cannot be hidden away from sight as they have to be straight in front of you. plus limiting the mouse wire can mean limiting the mouse movement as well. So A wireless keyboard and mouse will give you a better looking desktop as well as freedom to move your keyboard where you want it. You can have it on your lap or anywhere else in range. Having a wireless mouse will also help in gaming. Most wireless mice are just as responsive as corded ones and your wire wont snag at that vital moment when online gaming.

Wireless Printers

While printers are not being produced as wireless as yet. The idea is very much being worked on. Currently what you can by for your USB connected printers is a two small connecters that plug into your printer and USB port which connect together like a wireless network. Its almost a wireless USB connection if you like. I doubt that is how it will be described though. The advantages of the wireless printer as well as the lack of wires behind your PC is the range can be increased as well as you being able to place your printer in a place where a USB cable would be unsuitable to travel. A second advantage would be that connecting your printer to a wireless network for sharing will be much easier.

Wireless Networking

I think the biggest advantage of wireless technology has to be Wireless Networking. While Bluetooth technology is does not have the range in which to be affective at networking computers together. RF technology is still used however and is very easy to setup. For a simple network (peer to peer) on two computers all you need is two wireless networking cards setup to the same channel. More complex networks can also be setup using a server and workstations. Anything you can do with a wired network you can do with wireless technology.

While we keep saying that the main advantage of wireless technology is that you don’t have wires lying around everywhere, this is more true than ever when we are talking about wireless networking. When your computers are likely to be located in different room, the last thing you want is for wires to be laid around your home or office being an eyesore. Plus should you wish to move your computer at anytime, you don’t have to re-route the wires connecting your network together.
Security on Wireless networks is set by adding a name for your network which all computers on that network must be assigned to connect to, plus then you can add a password to keep unwanted intruders out from your files. Software firewalls are also recommended on wireless connections (as well as wired) just for added security against unwanted virus’ or Adware/Spyware.

Wireless Headphones / Microphone

Wireless headphones are readily available from many manufacturers. These are really one of the most practical uses of wireless technology behind the networking. Wireless headphones allow you to freely listen to your music, game or whatever noise your PC is making anywhere in your room without the restriction of wires. Even if your wires are long enough they will still be a little dangerous stretched across the room. And we all know you like to dance around your room listening to your favourite tracks. A set of wireless headphones could save you a few quid on broken items that your headphone wires have snagged on and brought crashing down to the floor :).

Wireless Speakers

Wireless speakers are poking out of the woodwork and those of you that have a 5.1 or above sound system will just how many wires are involved in that setup. Not only do you have connection to the computer but each speaker is connected to the sub / power box and and you also have the volume control to deal with. At time of writing this the US seem to have a decent supply of wireless speakers where as only a few can be found in the UK. I am very sure that wireless speakers will become a lot more popular in the UK over the next couple of months. Wireless speakers will remove loads of wires from the back of your computer. Using a 5.1 wireless system will allow you to place your speakers in the perfect position without any restrictions or ugly wires running along your walls or floor.